Misinformation is a viral trap

Misinformation is toxic content that turns off most users but really ramps up a small audience. Engagement spikes and creators begin using misinformation to generate attention. But it drives out quality content, normal users, and advertisers and increasingly attracts the attention of regulators.

Avoid the race to the radical

Set healthy guidelines for creators. Set a standard that builds people’s trust in the content on your platform, encourages content with integrity, and avoids the race to the radical.

Content with integrity

Create a platform where creators, users, and advertisers are committed to integrity in the pursuit of the most engaging and interesting content in the world.